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The Experience of Selecting Your Perfect Diamond

Selecting a diamond is a momentous occasion, whether it's for an engagement ring, a special anniversary, or a personal milestone. The experience of seeing and choosing your diamond is not just about finding the right stone; it's a journey of discovery, exploration, and personal connection.

Understanding the Four C's

The world of diamonds is governed by a set of criteria known as the 4C's: cut, clarity, colour, and carat weight. Each of these factors plays a crucial role in determining the quality and value of a diamond, guiding you on your quest to find the perfect gemstone that resonates with your heart and soul.


Understanding the Four C's | Jewelry Design House

Among the 4C's, the cut of a diamond is often considered the most crucial factor in determining its overall beauty and brilliance. It's not just about the diamond's shape, but also the precision with which it has been cut to maximize its light performance.

Diamonds are cut with specific proportions and angles to ensure optimal light reflection and refraction. A well-cut diamond will exhibit three key optical properties: brilliance (the total light reflected from the diamond), fire (the dispersion of light into the colours of the spectrum), and scintillation (the flashes of light and dark areas as the diamond moves).

The Gemological Institute of America (GIA) grades diamond cuts based on a scale ranging from Excellent to Poor. These grades assess various aspects of the diamond's cut, including its proportions, symmetry, and polish.


Diamonds with an Excellent cut grade are crafted with precise proportions and angles that maximize light performance, resulting in exceptional brilliance, fire, and scintillation. These diamonds exhibit a stunning display of sparkle and are highly sought after for their superior beauty and value.

Very Good

Diamonds with a Very Good cut grade are also well-cut and offer excellent light performance, though they may not achieve the same level of brilliance as Excellent-cut diamonds. Nevertheless, they still exhibit impressive sparkle and are considered excellent choices for those seeking exceptional quality at a slightly lower price point.


Diamonds with a Good cut grade display respectable light performance and may offer good value for those on a budget. While they may not exhibit the same level of brilliance as higher-grade cuts, they still possess a pleasing level of sparkle and beauty.


Diamonds with a Fair cut grade may exhibit noticeable light leakage and lacklustre sparkle. While they may be more affordable, they often sacrifice beauty and brilliance for a lower price point.


Diamonds with a Poor cut grade have significant flaws in their proportions and angles, resulting in minimal light performance and lack of sparkle. These diamonds are generally not recommended for purchase as they do not showcase the beauty and brilliance expected of a fine-quality diamond.


Understanding the Four C's | Jewelry Design House

In the world of diamonds, colour is a critical aspect that significantly influences a diamond's appearance and value. Interestingly, the evaluation of diamond colour is based on the absence of colour. Picture a chemically pure and structurally perfect diamond – it resembles a drop of pure water, devoid of any hue. This absence of colour results in a diamond of higher value, as it allows for maximum light transmission and creates a stunning display of brilliance.

The Gemological Institute of America (GIA) employs a colour grading system to assess a diamond's colourlessness. The scale ranges from D to Z, with each letter representing a specific grade:

D-F (Colourless)

Diamonds in the D-F range are highly prized for their purity and brilliance. They appear bright, clear, and radiant, exhibiting a stunning display of sparkle that captivates the eye.

G-J (Near Colourless)

Diamonds in this range exhibit subtle hints of colour that are typically only detectable under controlled lighting conditions or by trained gemologists.

K-M (Faint)

Diamonds in the K-M range display a faint hint of colour, with a subtle yellow or brown hue that becomes more apparent as you move down the scale.

N-R (Very Light)

Diamonds in the N-R range exhibit a more noticeable yellow or brown colour that is readily visible to the naked eye.

S-Z (Light)

Diamonds in this range exhibit a significant amount of colour, with a distinct yellow or brown hue that is readily apparent to the naked eye.

When choosing a diamond, it's essential to consider your preferences and priorities regarding colour. Your choice of metal for the setting can also influence how the diamond colour is perceived. Ultimately, the right diamond colour is a matter of personal preference, guided by your taste and aesthetic sensibilities. Whether you're drawn to the timeless beauty of a colourless diamond or the unique charm of a diamond with a hint of hue, there's a perfect diamond out there waiting to capture your heart and shine brightly for years to come.


Understanding the Four C's | Jewelry Design House

In addition to colour, another crucial aspect of a diamond's quality is its clarity. Clarity refers to the presence or absence of internal and external imperfections, known as inclusions and blemishes, within the diamond. These naturally occurring features are formed during the diamond's journey to the Earth's surface and are unique to each stone, akin to its fingerprint.

The Gemological Institute of America (GIA) developed a standardized grading system to evaluate a diamond's clarity. This system ranges from Flawless (FL) to Included (I), with several grades in between:

Flawless (FL)

Diamonds in the FL grade are exceptionally rare and are free from any internal or external imperfections when viewed under 10x magnification. They are highly prized for their absolute purity and are considered the pinnacle of clarity.

Internally Flawless (IF)

Diamonds in the IF grade have no internal imperfections when viewed under 10x magnification, though they may have minor surface blemishes. These diamonds exhibit exceptional clarity and are highly sought after for their near-perfect purity.

Very Very Slightly Included (VVS1 and VVS2)

Diamonds in these grades contain minuscule inclusions that are extremely difficult to detect even under 10x magnification. These inclusions have little to no impact on the diamond's appearance or brilliance, making VVS diamonds highly sought after for their exceptional clarity.

Very Slightly Included (VS1 and VS2)

Diamonds in these grades contain minor inclusions that are visible under 10x magnification but are typically invisible to the naked eye. These inclusions may include small crystals, feathers, or clouds, but they do not detract from the diamond's overall beauty and sparkle.

Slightly Included (SI1 and SI2)

Diamonds in these grades contain noticeable inclusions that may be visible to the naked eye under close inspection. While these inclusions may affect the diamond's clarity to some extent, they can often be hidden by the setting or mitigated by careful placement during the cutting process.

Included (I1, I2, and I3)

Diamonds in these grades contain inclusions that are readily visible to the naked eye and may affect the diamond's transparency and brilliance. While I-grade diamonds may offer affordability, they may not possess the same level of beauty and value as higher-grade stones.

When evaluating diamond clarity, it's essential to consider the location, size, number, and type of inclusions present. Some inclusions, such as those located near the diamond's girdle or along its pavilion, may have a greater impact on the stone's appearance and value. Ultimately, the right clarity grade for you will depend on your budget, preferences, and tolerance for imperfections.

Carat Weight

Understanding the Four C's | Jewelry Design House

A diamond's carat weight refers to its mass, with one carat equivalent to 0.2 grams. While carat weight is an important factor in assessing a diamond's value, it's essential to understand that size alone does not dictate a diamond's beauty or worth.

When considering carat weight, it's crucial to strike a balance between size and quality. While larger diamonds often command attention, it's the combination of carat weight, cut, colour, and clarity that ultimately determines a diamond's overall beauty and value. A smaller diamond with exceptional cut, colour, and clarity may possess greater brilliance and allure than a larger diamond with inferior characteristics.

It's also important to note that diamond prices can increase significantly at certain weight milestones, such as 1 carat, 2 carats, and so on. However, these price increases are not solely based on size but also take into account rarity and demand. As a result, diamonds just shy of these milestones may offer better value while still appearing similar in size to their higher-weight counterparts.

When selecting a diamond, it's essential to consider your budget, preferences, and the intended setting. Some individuals may prioritize carat weight and prefer a larger stone, while others may place greater importance on factors like cut, colour, and clarity. Ultimately, the right carat weight for you will depend on your taste and lifestyle, as well as the significance of the occasion.

The Emotional Connection

Beyond its physical characteristics and monetary value, a diamond holds profound emotional significance. It serves as a timeless symbol of love, commitment, and enduring beauty, making it far more than just a precious gemstone. At Jewelry Design House by Jivan, we understand that the journey of selecting a diamond is not merely a transactional process but rather a deeply personal and emotional experience that resonates with the heart and soul.

For many, the decision to choose a diamond from Jewelry Design House by Jivan marks a significant milestone in their lives, whether it's the beginning of a lifelong partnership through an engagement ring, a celebration of enduring love through an anniversary gift, or a personal achievement commemorated by a sparkling token of self-expression. Each diamond represents a chapter in a unique and cherished story, embodying the moments and memories that define our lives.

At Jewelry Design House by Jivan, we also offer a custom jewelry design service, allowing you to create a one-of-a-kind piece that truly reflects your unique style and personal story. Whether you have a specific vision in mind or need guidance in bringing your ideas to life, our expert team will work closely with you to craft a bespoke diamond masterpiece that captures the essence of your love and celebrates your individuality.